APPLICATION FOR JLV CONSTRUCTION

Ads that bring in qualified projects, not just form fills.

I'm Kishan Jotangiya, applying for the Google Ads and Meta Ads role. Before writing, I tested jlv-construction.com with Google Lighthouse, found where leads are probably being lost, and built four sample ads in your style. Everything is on this page.

See what I found on your site → About me and portfolio
Meta AdsGoogle Ads planConversion trackingLead qualityUS Central hours
Part 1 of 4 · About me
Kishan Jotangiya

Kishan Jotangiya

Founder & MD, ADbuddy · Surat, India

One person for ads, tracking and landing pages. I run my own digital, creative and media company, and I build the websites, tracking and ad creative for it myself. For JLV that means the person running your ads can also fix what happens after the click.

14 yrsin design and digitalWorking since 2012.
10 yrsrunning my own businessStarted in 2016. Company registered in 2026, DPIIT-recognised.
3 yrsof Meta Ads historyMy Ads Manager account data runs from September 2023.
2,600+ hon Upwork47 jobs, 100% Job Success, 5.0 stars from 26 reviews.

What I do every week

  • Run Meta Ads: lead forms, messages and reach campaigns, creative testing
  • Set up GA4, Google Tag Manager, Search Console and Microsoft Clarity on my own sites
  • Build and speed up websites (WordPress, Astro, Next.js). I took my own homepage from 44 to 88 on mobile Lighthouse
  • Design the ad creative myself: static posts, carousels and short video

Also

  • Meta Ads for client accounts across real estate, salons and local business (₹5 lakh+ managed across client accounts)
  • 1,000+ clients served over the years: design, video, social and websites, in India and abroad
  • I work with US and EU clients and communicate in English every day

Honest note: my recorded ad results are on Meta. For Google Ads I will start with your account audit and a small paid test task so you can judge my work before committing.

Portfolio

See my work: ADbuddy and live sites

Everything listed is live. Open any of it.

ADbuddy home page
adbuddy.inADbuddy: websites, SEO, AI systems and advertising. Our own company site.
 ADbuddy work page
adbuddy.in/workLive sites and products we built and run, plus six design projects.
My profile on ADbuddy ↗ Upwork ↗ LinkedIn ↗ Behance ↗ pixpause.com ↗ swapsages.com ↗

ADbuddy runs 25 salon screens with 3 paying advertisers. PixPause has 55 browser games and 160+ fact-checks. SwapSages has 38 comparisons and 81 products. All three were built, run and promoted by me.

Proof · my Meta results

Real numbers from my Meta Ads Manager.

From my own ad account, September 2023 to October 2026, about 21 campaigns with spend. Lead campaigns, message campaigns and reach campaigns for real estate, salons and hiring.

284leads from lead-generation campaignsLead form campaigns across several real-estate and local business launches.
104leads from one real-estate campaignAbout ₹20 per lead (₹2,054 spent). My best lead-cost result.
195message conversationsAbout ₹19 each on average. Used for hiring and local business offers.
1.46Mpeople reachedAcross all campaigns, from 2.33M impressions.

All costs are in Indian rupees (₹). These are cost-per-lead results. My export has no lead quality or sales data, so I am not claiming revenue or return on spend. That is exactly what I would set up for JLV (see the plan below). I have also run Meta ads for client accounts, and I hold a 100% Job Success score on Upwork with a 5.0 rating over 47 jobs.

Part 2 of 4 · Site and tracking review

What I found on jlv-construction.com

I tested your live home page with Google Lighthouse 13 on 25 October 2026 and read your public page code. I could not see inside your Google Tag Manager or ad accounts, so a few items are marked "to confirm". Lab tests simulate a mid-range phone on a slow connection; real visitors on fast Wi-Fi will see better numbers, but the direction is clear.

21Mobile speedout of 100. Desktop: 39
51.9sMobile largest contentshould be under 2.5s
6.4sServer responsebefore the page starts. Aim: under 0.6s
13.9 MBPage weightabout 11 MB of it on desktop too
1.0Layout shiftpage jumps while loading. Aim: under 0.1
77SEO scoreno meta description on the home page

Already good

  • Your lead form already saves UTM tags and the Google, Meta and Microsoft click IDs, and sends them to your CRM. Many builders don't have this.
  • Separate Google landing pages and a booking widget for discovery consultations are in place.
  • Clean sitemap, canonical tags, and a strong photo portfolio.
1

The home page is very slowBIGGEST ISSUE

Mobile speed score 21/100. The server takes 6.4 seconds to answer, the page is 13.9 MB, and about 1.4 MB of unused CSS and 0.9 MB of unused JavaScript ship with it. Every paid click that waits is money lost, and Google Ads also scores landing page speed.

Fix: server caching, compress and resize images, trim theme code, lazy-load below the fold. I would re-test with Lighthouse and report before and after.

2

Meta Pixel and Conversions API not visibleTO CONFIRM

I could not find a Meta Pixel in the page code. It may be loaded inside Tag Manager. Without it, Meta cannot learn which people become leads.

Fix: pixel plus Conversions API, with Lead and Schedule events.

3

No lead event on form submitTO CONFIRM

The form code does not push a conversion event to the data layer. Google Ads and Meta need that to count a lead.

Fix: fire Lead on submit and on booking, import into Google Ads, and send qualified and signed-job stages back from the CRM so ads optimise for real projects.

4

Phone calls are not tracked

The site has click-to-call links but no call tracking. For high-end construction, calls are often the biggest lead source.

Fix: call-click events and a tracking number, then report calls by campaign.

5

No meta description, and missing alt text on inner pages

Lighthouse flags no meta description on the home page (the text Google shows under your link). The Renovations page images I checked also had no alt text. Both cost clicks and search visibility.

6

Very little content for the searches that buy

Your blog sitemap lists one post. There are no pages for searches such as "historic home renovation New Orleans", "HDLC approval" or "kitchen remodel New Orleans". These also give Google Ads better landing pages and lower costs.

7

No business structured data

I found no LocalBusiness or GeneralContractor markup and no review markup.

8

Unfinished pages in the sitemap

A few pages look unfinished or duplicated (for example /7429-2/, /heidi-jackson/, and the thank-you pages). The "-google" ad pages should be hidden from search so they don't compete with your main pages.

9

Long form

Name, phone, email, interest, budget and more on one form. A shorter first step with the booking widget often converts better; budget can be kept as an optional qualifier.

10

Look-alike domain is for sale

jlvconstruction.com (no hyphen) is a parked "for sale" page. Anyone typing it, or a competitor buying it, reaches someone else's page.

11

Small security tidy-up

The WordPress XML-RPC endpoint is open and a public users list is exposed. Both are easy to turn off.

Part 4 of 4 · Plan and terms

My first 30 days

Fix the measurement first, then test one thing at a time.

WEEK 1

Audit

Go through Google Ads, Meta, Tag Manager, GA4 and the CRM. List what is tracked, what is not, and where spend goes.

WEEK 2

Fix tracking

Pixel and Conversions API, form and call events, and qualified-lead and signed-job stages sent back to the ad platforms.

WEEKS 3–4

First tests

One landing page test and one audience or creative test at a time, with a clear winner rule.

EVERY WEEK

Report

Spend, cost per qualified lead, cost per signed project, one result and the next test. Written for Marketing and Sales, not for ad nerds.

Part 3 of 4 · Sample ads

What your Meta ads could look like.

Four 4:5 feed posts built in the layouts I use for other brands, in your green and gold tones with photos from your own website. These are spec concepts, not approved work. Copy uses only what is on your site.

Sample ad: Keep the history

Keep the history. For historic-home owners. Shows the character you preserve.

Sample ad: One builder, three ways

Create. Renovate. Reconstruct. Uses your own tagline to explain the three services.

Sample ad: Live in history

Live in history. Project mosaic with a three-step path to booking a discovery call. Step wording is a placeholder.

Sample ad: Built the way you pictured it

Built the way you pictured it. Simple card for new builds, renovations and historic work.

What else I can add

Beyond running the ads.

Ad work

  • Meta and Google campaign structure, budgets and testing plan
  • Static ads and short video for Meta (I make the creative myself)
  • Retargeting for site visitors and lookalikes from signed clients
  • Google Search for renovation, historic and new-build terms, plus Local Services Ads

Website and tracking

  • Landing page improvements and speed work (I build sites too)
  • Google Tag Manager, GA4, call and form tracking
  • Search Console, schema and content pages for the searches that buy
  • Weekly reporting your Marketing Manager can read in five minutes
Working together

Rate and availability

$20per hourFull-time, 45 scheduled hours a week, paid every two weeks as an independent contractor.
8–5U.S. CentralMonday to Friday, following U.S. Central Time including daylight saving changes.
Paid testto startA small first task so you can judge my work before committing.

I know the listed range is $10–14 an hour. My rate is $20 because you get ad management, tracking set-up, landing page fixes and creative from one person, instead of paying for several. I own my computer, fast internet and a home office, as the role requires.

Next step

Happy to start with a small paid test.

Give me read access to your ad accounts and Tag Manager and I'll turn the review above into a priced fix list within a few days. I can start with a short call or a paid test task, whichever you prefer.

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